GOOGLE PRODUCT ADVERTISING – NEW POSSIBILITIES FOR ONLINE STORES

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Do you run an online store? Do you want to quickly appear in the Google search engine with the advertisement of your products? Do you want to acquire new customers quickly and easily? If you answered yes to at least one of these questions, then… you need to get to know Google Shopping.

Google Shopping – what is it?

Google Shopping is an ideal tool for e-commerce businesses. Why? Because it is the best way to show a potential customer in a simple and quick way that he can buy what he is looking for from you.

Google Shopping (product campaigns) is a type of advertising campaign in the Google search engine. Their operation is similar to AdWords ads. They also appear at the top of the search results and are billed in the same model (for clicks). However, they offer many more possibilities.

First – a photo. The ability to present a product using a thumbnail image is an effective way to attract customer attention. Picture influences the imagination much more than text. In addition, the customer immediately sees the product they are looking for.

Second – the price. It is this parameter that very often determines whether an internet user clicks on an advertisement. When comparing the offers of several or a dozen stores, he will choose the one with the best price. If you have a competitive pricing strategy in your store, you have a good chance that the customer will find you.

Thirdly – direct targeting to the subpage with the product. It is very important that you can send the client exactly where he would like to be after clicking on the ad, i.e. to the page with the product he is looking for. Here they can see detailed information, parameters and … make a purchase.

Where do Google Shopping ads appear?

Your ads for your products may appear in the following places:

– Google search, at the top of the results, next to and independently of text ads

– websites of the Google search network partners (including YouTube)

– Google Shopping

Do you know that …

Can you increase the chance of selling your products by presenting them in text and graphic form at the same time? Suppose you run a shoe store for runners. You can set up a text ad for accessories for runners. In addition, a product ad for specific running shoes. This allows the customer to see both of your store’s ads on the same search results page.

What model are Google Shopping ads billed under?

As with other AdWords advertising formats, also Google Shopping ads are displayed on an auction basis. The advertiser bills in the CPC (Cost Per Click) model. This means that you only pay when someone clicks on your ad. Remember that when you click, you will be redirected to the product page – that is, where you can already make a purchase.

Try it because it’s worth it!

If you run an online store and you haven’t used Google’s product ads yet, it means that… your competition is ahead of you. Take advantage of the opportunities offered by Google Shopping and let your customers find you.